The traditional dress in Bulgaria is quite varied from region to region since the
country is difficult to travel with the main mountains. Despite the many regional
differences, and changes over time, the traditional dress of Bulgaria has many similarities.
For women this usually consisted of long-sleeved white shirt, with long dresses
with an apron, which was often quite colorful with red being the most common color.
For men the dress was simply shirts, pants, and vests; again the shirt was generally
white, but the pants and vest often times represented the region he was from, but
again often included the color red.
Today the people of Bulgaria wear modern western-styled clothing, which is no different
from that of neighboring countries. As a visitor to Bulgaria, you are free to wear
nearly anything you want, but the Bulgarians are somewhat conservative so if in
doubt dress on the more conservative side. Also try to dress for the occasion and
the weather; for example wear long pants and shirts in churches, but on the beach
swim wear is perfectly acceptable. Lastly, sunbathing naked or women sunbathing
topless is only permitted in certain places so always be sure to know where this
is allowed before doing so.